How long should I run a campaign?

One of the best ways to establish a successful fan destination is to run multiple campaigns of varying lengths throughout the course of the month. Running a long, month-wide campaign simultaneously with a few shorter campaigns is a much more inclusive approach that will broaden your audience reach and expand engagement options.

The longer campaigns (30+ days) are perfect for those fans that are not consistently on the internet or socials every day. While they may not always be online, they do want to participate and show their support  when they are. Running extensive campaigns such as these, will give those fans the opportunity to participate and digitally engage with their favorite teams in a meaningful way without having  to change their online habits.

Shorter campaigns are perfect for the consistent digital consumer. Fans that are online more frequently are generally on the lookout for new content and activities to keep them interested and engaged. Including shorter campaigns (<30 days) in the mix provides them with a steady supply of fresh content, allowing you to connect with those fans on a recurring basis, increasing your overall conversion rates. 

So remember to mix it up a bit when it comes to the lengths of your campaign to make sure ALL of your fans have a chance to participate.